10 Black Friday Marketing Strategies To Try In 2023

Crafting a well-thought-out Black Friday marketing strategy is essential for distinguishing yourself amidst the sea of advertisements.

Consider this: with every store, both physical and online, promoting deals, customers actively seek enticing offers. The question is, how can you capture their attention?

The answer lies in thorough preparation and implementing standout tactics.

Don’t let the planning process of your Black Friday marketing strategy become a source of frustration. Surprisingly, making a memorable impression on this bustling sales day is simpler than you imagine.

As someone with extensive marketing experience, having collaborated with many brands across the globe over the past decade, here are why you should care about Black Friday and shouldn’t miss out this biggest shopping event of the year:

  • Black Friday generates substantial revenue due to the high volume of customers seeking deals and discounts.
  • It attracts new customers who are enticed by the event’s popularity and promotional offers.
  • Businesses can increase brand recognition by strategically marketing their offers during this high-traffic period.
  • Effective marketing strategies help businesses differentiate themselves and outshine competitors.

Black Friday is not just any shopping day—it’s a retail phenomenon that presents an unparalleled opportunity for businesses to skyrocket their sales and captivate new customers.

As a freelance digital marketing expert for over 10 years, here are ten proven and compelling strategies to help your business stand out amidst the fierce competition and make the most of the Black Friday frenzy.

1. The Early Bird Gets the Worm: Start Early with Teasers and Pre-Black Friday Offers

Don’t let your competitors steal the limelight—generate excitement well in advance of Black Friday. Tease your customers with exclusive sneak peeks, offer mouthwatering pre-Black Friday deals, and reward your loyal customers with early access to your sales.

By starting early, you’ll create a buzz that’s impossible to ignore.

2. Dominate the Inbox with Compelling Email Marketing Campaigns

Harness the power of direct communication by crafting irresistible email marketing campaigns. Craft captivating subject lines, personalise your content, and entice your customers with exclusive offers.

Through meticulous audience segmentation and automation, you can create personalised experiences that drive higher open and conversion rates.

3. Create a Seamless Shopping Experience with Optimised Websites

As Black Friday traffic surges, ensure that your website can handle the influx of eager shoppers. Optimise loading speeds, prioritise mobile responsiveness, and streamline the user experience. Design dedicated landing pages that showcase your irresistible deals, ensuring that customers find exactly what they’re looking for.

4. Engage and Amplify with Social Media Marketing

Capitalising on the power of social media is non-negotiable in today’s digital landscape. Craft compelling social media posts that stop thumbs from scrolling, run attention-grabbing contests, and encourage user-generated content. Extend your reach and visibility through paid advertising and influential partnerships, ensuring that your brand takes center stage.

5. Command Attention with Captivating Video Marketing

Videos have become an essential part of the modern consumer’s journey. Ignite interest and boost conversions by creating captivating video content that showcases your products and offers. Whether it’s product demos, tutorials, or exclusive behind-the-scenes footage, leverage platforms like YouTube, Instagram Reels, and TikTok to engage and inspire your audience.

6. Rekindle Interest with Retargeting Campaigns

Don’t let potential customers slip through the cracks—reignite their interest through retargeting campaigns. Remind them of your Black Friday deals, tailor ads to their previous interactions, and tempt them to make a purchase they won’t regret.

By maximising relevance and personalisation, you’ll achieve higher conversions and ensure a robust ROI.

7. Offer Unforgettable In-Store Experiences

While e-commerce dominates, don’t underestimate the power of brick-and-mortar stores. Enhance the in-store experience by offering exclusive Black Friday deals, time-sensitive promotions, or irresistible freebies. Highlight the unique benefits of in-person shopping and entice customers to visit your physical locations for an unforgettable shopping experience.

8. Harness Influencer and Affiliate Partnerships for Amplified Reach

Amplify your brand’s reach by collaborating with influential individuals and trusted affiliates. Partner with influencers who resonate with your target audience, leverage their authentic connections to your products, and offer them exclusive deals to share with their dedicated followers.

By harnessing their influence, you’ll expand your brand’s visibility and attract a wider customer base.

9. Embrace the Mobile Revolution with Strategic Mobile Marketing

In a world driven by smartphones, ensure that your marketing efforts cater to mobile users. Implement SMS marketing, create mobile app-exclusive deals, and send persuasive mobile push notifications. Seamlessly optimise the mobile experience, allowing customers to effortlessly browse and purchase your irresistible Black Friday offerings.

10. Data-Driven Success: Analyse and Optimise Your Campaigns

Don’t rely on guesswork—continuously track and analyse the performance of your Black Friday marketing campaigns. Utilize robust analytics tools to gain valuable insights into customer behavior, identify winning strategies, and make data-driven decisions.

By conducting A/B tests and optimising conversions, you’ll refine your marketing efforts and pave the way for future success.


Black Friday is an unparalleled opportunity for businesses to soar to new heights of success. By implementing these ten irresistible marketing strategies, derived from my extensive experience in the industry, you can elevate your Black Friday campaign above the competition. Start early, dominate the inbox, optimise websites and mobile experiences, engage with social media, collaborate with influencers, and constantly analyse and optimise your campaigns. With these proven strategies in place, your business will leave a lasting impression and achieve exceptional results during the Black Friday extravaganza.

Posted in E-commerce Marketing