CRO Services

Great question! Think of conversion rate optimisation, or CRO, as the art and science of getting more of your website visitors to take the actions you want them to take. Whether it's making a purchase, signing up for a newsletter, filling out a contact form, or any other goal you have, CRO is all about fine-tuning your site to make those actions more appealing and easier for your visitors.

Here’s how it works: we start by diving deep into your website's data to understand how visitors are interacting with your site. We look at things like where they’re clicking, where they’re dropping off, and which pages are performing best. This helps us identify any roadblocks or opportunities for improvement.

Next, we run tests – lots of them! For example, we might create two different versions of a webpage (this is called A/B testing) and see which one leads to more conversions. Sometimes even small tweaks, like changing the color of a button or the wording of a headline, can make a big difference.

But it’s not just about guesswork. CRO is very data-driven. We use a mix of analytics, user feedback, and testing tools to make informed decisions. The goal is to enhance the overall user experience, making it as easy and enjoyable as possible for visitors to do what you want them to do.

In a nutshell, CRO is like optimising your sales pitch – but for your website. It’s about continuously improving and adapting to ensure you’re getting the most out of your traffic and turning more visitors into happy customers.

That’s a great question, and the answer is: it depends!

If your website is looking a bit dated or if it’s not providing a good user experience, a complete redesign might be the best route. Think of it like renovating a house that hasn't been updated in decades – sometimes, starting fresh is the most effective way to bring everything up to modern standards. This would give us a clean slate to incorporate the latest design trends, user experience best practices, and ensure your site is fully optimised for conversions from the ground up.

On the other hand, if your website still looks pretty good and functions well, there’s no need for a complete overhaul. Often, we can make a big impact with targeted changes. This could be tweaking specific elements like your call-to-action buttons, headlines, or the layout of key pages. Sometimes, small adjustments based on data and user feedback can significantly boost your conversion rates without a full redesign.

From my experience, while you can focus on CRO alone, it's not usually the best strategy. Let me explain why.

I worked with a client who had a beautifully optimised website in terms of conversion rate. We tweaked the layout, improved the call-to-action buttons, and streamlined the user experience. However, they were still struggling to get the traffic needed to see significant results. Their site was a conversion powerhouse, but without enough visitors, those optimisations didn't make a huge impact.

That's where SEO comes in. SEO is all about driving organic traffic to your site by improving your search engine rankings. Think of it this way: SEO brings people to your door, and CRO ensures they come inside and make a purchase. Without SEO, you're optimising for conversions with a limited audience, which means you’re not fully leveraging your site’s potential.

Another example is a project I handled where we implemented a balanced approach. We simultaneously worked on boosting the site’s SEO – improving keyword rankings, enhancing meta descriptions, and building quality content – while also focusing on CRO. The result? The client saw a substantial increase in both traffic and conversions. The combination of more visitors and a finely-tuned user experience led to significant growth in their business.

So, while it’s tempting to focus solely on CRO, combining it with a solid SEO strategy will maximise your results. It's like having a well-run store in a busy mall – you get the best of both worlds: high traffic and high conversions.

Sticking to your brand guidelines is crucial, and I completely understand the importance of maintaining a consistent brand image. In my experience, respecting these guidelines while optimising for conversions (CRO) is not only possible but also beneficial.

I once worked with a client who had very strict brand guidelines. Their colours, fonts, and overall style were non-negotiable because they had built a strong, recognisable brand over many years. Initially, they were concerned that CRO changes might disrupt their brand consistency. However, we found a balance.

By adhering closely to their brand guidelines, we made subtle yet impactful changes. For example, we improved the placement and wording of their call-to-action buttons but kept the colours and fonts consistent with their brand. We also restructured their landing pages for better flow without altering the core design elements that made their brand unique.

The results were impressive. We saw a significant increase in conversions without compromising their brand identity. Their customers still recognised and trusted the brand, but they were now more engaged and more likely to take action.

In another project, we worked with a client who was hesitant to change their homepage layout due to strict brand guidelines. By focusing on user experience improvements within the existing design framework, like enhancing the navigation and making the checkout process more intuitive, we achieved notable improvements in conversion rates.

The key takeaway from my experience is that you don't have to sacrifice brand consistency for CRO. We can work within your brand guidelines to make strategic changes that enhance user experience and boost conversions. It’s about finding the sweet spot where brand integrity and optimisation meet to create a seamless and effective user journey.