Email Marketing Services

The frequency of your emails can significantly impact your engagement and the relationship with your subscribers. There's no one-size-fits-all answer, but I can share some insights from my experience to help you find the sweet spot.

Firstly, consider your audience and the type of content you’re sending. If you have a lot of valuable information or regular updates, a weekly email might be perfect. For example, I worked with a client who had a lot of news and offers, and their audience appreciated the weekly updates.

On the other hand, if your content is more evergreen or if you’re in an industry where updates aren’t as frequent, bi-weekly or monthly emails might be more suitable. I had another client who sent out monthly newsletters with deeper, more comprehensive content, and their subscribers loved it.

It’s also important to set expectations early on. Let your subscribers know what they can expect when they sign up. If they’re expecting a weekly newsletter, stick to that schedule to build trust and consistency.

A key part of finding the right frequency is to monitor your metrics closely. Keep an eye on open rates, click-through rates, and unsubscribe rates. If you notice a drop in engagement or an increase in unsubscribes, it might be a sign to adjust your frequency.

Remember, it’s all about providing value. If every email offers something useful or interesting to your subscribers, they’ll look forward to hearing from you, whether it’s once a week or once a month.

Feel free to reach out if you want to discuss a tailored email strategy that works best for your specific audience and goals!

Absolutely, I can help you grow your email list! Building a robust, engaged email list is crucial for successful email marketing, and I have several strategies to help you achieve that.

First, we'll start by creating compelling lead magnets – these are valuable resources that visitors to your site can get in exchange for their email addresses. Think along the lines of eBooks, checklists, discount codes, or exclusive content. I've seen this strategy work wonders; for instance, a client of mine offered a free guide relevant to their industry, and their subscriber list grew significantly in just a few months.

Next, we’ll optimise your website and landing pages with strategically placed sign-up forms. Pop-ups, slide-ins, and embedded forms can all be effective when done right. The key is to make it easy and enticing for visitors to subscribe without being too intrusive. I’ve had success using well-timed pop-ups that appear when a visitor is about to leave the site – it’s a great way to capture those who might otherwise slip away.

We can also leverage social media to expand your reach. By promoting your lead magnets and sign-up forms across your social channels, we’ll attract more followers to join your email list. I once ran a social media campaign for a client that highlighted the benefits of subscribing to their newsletter, and it resulted in a substantial increase in subscribers.

Another tactic is to run targeted ads that drive traffic to your sign-up pages. Whether it’s through Google Ads, Facebook Ads, or other platforms, we can attract a broader audience interested in what you offer.

Lastly, don't underestimate the power of referral programs. Encouraging your current subscribers to refer friends and colleagues by offering them a reward can quickly expand your email list.

All these strategies are aimed at attracting genuine, interested subscribers who are more likely to engage with your content.

Great question! My email marketing services are designed to provide you with comprehensive support, ensuring your email campaigns are effective and engaging. I offer a full-scale email marketing retainer for $2000 per month. This package includes everything you need for successful email marketing:

• Monthly Content Planning: Crafting a content calendar that aligns with your marketing goals.
• Campaign Strategies: Developing and executing targeted email campaigns.
• Automation and Transactional Flows: Setting up automated sequences like Welcome Series, Abandoned Cart, and Post-Purchase emails.
• Audience Segmentation: Dividing your email list into targeted groups for more personalised messaging.
• Email Cleanup: Maintaining a healthy email list by removing inactive subscribers and ensuring compliance with regulations.
• Compliance and Reporting: Making sure your emails adhere to GDPR, CAN-SPAM, and other regulations, plus providing detailed performance reports.

If you prefer a more flexible approach, I also offer à la carte services. I can tailor a plan that perfectly fits your needs and budget.

To get started, I’ll need a bit more information from you. Please contact me and answer the following questions:

1. How many email campaigns do you want to send per month?
2. Would you like automations set up such as Welcome Series, Abandoned Cart, Post-Purchase?
3. What areas of your email marketing do you want to improve?
4. Do you want me to create the content and graphics for you, or will your in-house team handle this?

And feel free to add anything else you think might help me understand your needs better. With this information, I can provide a customised plan that helps you achieve your email marketing goals effectively and efficiently. Looking forward to working with you!

Absolutely, I can work on a performance basis! Here’s how it works:

My standard approach involves a monthly retainer fee of $2000, which covers a comprehensive range of email marketing services aimed at improving your overall performance. This includes everything from content planning and campaign strategies to automation and reporting. However, if you have specific revenue goals in mind, I can tailor my services to help you achieve them, and we can set up a performance-based agreement.

If you choose to stick with the monthly retainer, I can also add a performance component. For instance, if you set a monthly revenue goal, I’ll work to help you achieve it, and I’ll take a 10% commission from the revenue generated as a result of my email marketing efforts. This way, we both have skin in the game, and I’m incentivised to help you reach those targets.

Alternatively, if you prefer a purely performance-based model, that’s also an option. In this case, you’d pay a one-time setup fee of $5000 to get everything in place – from designing templates to setting up automations and segmentations. After that, I’ll take a 20-30% commission on the revenue generated through the email campaigns I manage. This setup ensures that my earnings are directly tied to the success of the campaigns, aligning our goals perfectly.